Niche Market Focus What to Do Media specializes in both traditional and digital advertising with an emphasis on website performance, making it highly attractive to small businesses and local brands seeking to enhance their online presence through tailored, results-driven services.

Technology Integration The company's use of popular tools such as Google Analytics and media-focused technologies indicates a reliance on data-driven marketing strategies, presenting opportunities to upsell advanced analytics or performance tracking solutions.

Growth Potential With a small team of 2-10 employees and a comprehensive service offering, there is significant potential for scaling operations or integrating new digital marketing solutions to expand service capacity and client base.

Market Positioning Positioned alongside larger competitors like Yelp and Groupon, What to Do Media can leverage its local focus and personalized approach to differentiate and attract clients seeking dedicated, results-oriented advertising services.

Client Engagement Opportunities The company's emphasis on reputation management and social media marketing offers avenues to develop ongoing, retainer-based engagements with clients looking to strengthen brand loyalty and online reputation in a competitive digital landscape.