Enterprise traction What Works Communications has worked with high-profile clients such as Cisco, Google, Williams Sonoma, Genentech, Expedia, Intuit, Hotwire, Zoom, and more, indicating strong credibility and potential for expanding to similar large tech and enterprise accounts.

Productivity to well-being Their flagship Making Minutes workshop combines productivity with well-being and time-saving benefits, suggesting cross-sell opportunities into client HR, L&D, and wellbeing programs for lasting engagement and multi-year training contracts.

Virtual presentation demand Expertise in designing engaging virtual presentations and delivering keynote style sessions for platforms like Zoom and Teams positions the company well to capture demand from remote-enabled sales enablement and leadership training initiatives.

Diverse workshop ecosystem With partners offering mindfulness, wellness, creativity, breathwork, and more, there are upsell opportunities to package customizable programs for different departments, industries, and regional teams, increasing average deal size.

Founder pedigree Founder Tom Drews’ background as a VP of Sales at multiple fast-growing tech firms provides a narrative for scalable sales storytelling and credibility when engaging enterprise prospects seeking proven sales and communication improvement.