Insights

Niche Expertise What Works positions itself as a multidisciplinary, high-signal information source for professionals seeking to stay ahead of trends, presenting opportunities to offer tailored content partnerships, premium research services, or advisory packages to small businesses and independent workers.

Growth Awareness With a small team and revenue under one million, there is potential for scalable content monetization, sponsorships, or consulting services aimed at monetizing audience energy through targeted advertising, memberships, or sponsored insights.

Digital Engagement Existing tech stack shows strong digital marketing and analytics capabilities; potential upsell includes advanced analytics dashboards, attribution modeling, or personalized content delivery to improve ad performance for advertisers.

Advertising Readiness Active use of Google, Bing, Facebook Pixel, and YouTube indicates readiness for multi-channel ad campaigns; sales opportunities exist in offering managed media buying, creative services, or performance marketing partnerships.

Strategic Partnerships Audience-focused, research-driven content aligns with philanthropic and policy-oriented peers; potential collaborations with nonprofits or foundations could expand reach while creating revenue through sponsored research or grant-funded projects.

Similar companies to What Works

What Works Tech Stack

What Works uses 8 technology products and services including Google Ads, Microsoft Advertising, Linkedin Insight Tag, and more. Explore What Works's tech stack below.

What Works's Email Address Formats

What Works uses at least 1 email format:
What Works Email FormatsExamplePercentage
First@explorewhatworks.comJohn@explorewhatworks.com
100%

Frequently Asked Questions

What is What Works's official website and social media links?

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What Works's official website is explorewhatworks.com and has social profiles on LinkedIn.

How much revenue does What Works generate?

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As of August 2026, What Works's annual revenue is estimated to be <$1M.

What is What Works's NAICS code?

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What Works's NAICS code is 517 - Telecommunications.

How many employees does What Works have currently?

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As of August 2026, What Works has approximately 11 employees across 1 continents, including North America. Key team members include Community Advocate, Director Of Operations: S. P. Explore What Works's employee directory with LeadIQ.

What industry does What Works belong to?

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What Works operates in the Media & Telecommunications industry.

What technology does What Works use?

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What Works's tech stack includes Google Ads, Microsoft Advertising, Linkedin Insight Tag, Amazon Web Services, WordPress, Google Workspace, Ruby and New Relic.

What is What Works's email format?

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What Works's email format typically follows the pattern of First@explorewhatworks.com. Find more What Works email formats with LeadIQ.

When was What Works founded?

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What Works was founded in 2017.
What Works logo

What Works

Media & TelecommunicationsPennsylvania, United States11-50 Employees

What Works is a media and telecommunications company based in Lititz, Pennsylvania. It focuses on helping audiences move beyond simply keeping up with trends by offering curated recommendations, an original analysis of key headlines, and a multidisciplinary perspective that integrates philosophy, sociology, economics, critical theory, management thinking, and psychology. Its content is aimed at small business owners, independent workers, and creative thinkers seeking in-depth, well-researched material, delivered through a distinctive lens on topics that matter to them. The organization positions itself within a broad analytical space, providing context and insight across work and business questions and trends. A recent development note: the company publishes independent analysis and recommendations, aiming to offer a unique take on headlines and issues relevant to its audience.

Section iconCompany Overview

NAICS Code
517 - Telecommunications
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • <$1M

    What Works's revenue is estimated to be in the range of <$1M

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