Industry Authority WhatTheyThink is a leading information source for the global printing and publishing industries, presenting ongoing opportunities to engage with a niche audience through advertising, sponsored content, events, and partnership programs.

Media Expansion With diverse offerings including WhatTheyThink.com, newsletters, and a magazine, there are sales openings for multi-channel sponsorships, content collaborations, and data-driven advertising packages to increase reach among printers, sign makers, and packaging professionals.

Drupa Engagement Recent and upcoming collaborations around drupa related programs and publications suggest opportunities to sell event sponsorships, booth partnerships, and content delivery services aligned with trade show momentum.

Acquisition & Growth The acquisition of Inkjet Insight and partnerships with software vendors indicate a strategic push into insights and software ecosystems; potential upsell of analytics, industry reports, and software workflow content partnerships.

Tech & Marketing Reliance on a modern tech stack and marketing tools implies openness to digital marketing services, lead generation partnerships, analytics integrations, and performance-based campaigns targeted to the printing and manufacturing sectors.