Industry Leadership WhatTheyThink's positioning as the leading global information source for the printing industry presents opportunities to partner with them on content distribution, sponsored research, and targeted advertising solutions aimed at industry professionals.

Expanding Digital Reach The company's recent launch of a dedicated Offset lithography section and strategic partnerships indicate a focus on digital content expansion, providing avenues to offer digital marketing solutions, content sponsorships, or specialized software integrations.

Industry Events and Collaborations Participation in projects like drupa display stands and collaborations with companies such as Kongsbergsystems and Taktiful suggest potential for sales of event-related technology, display solutions, or industry-specific printing and finishing equipment.

Growth through Acquisition With recent acquisition of Inkjet Insight and ongoing industry engagement, there are opportunities to introduce complementary print technology products, workflow software, or industry analytics services tailored to print professionals' needs.

Audience Engagement Serving a niche industry with a focused audience of printing and publishing professionals provides an ideal platform for targeted advertising, educational content, and software solutions that enhance operational efficiency and industry insights.