Award-winning credibility Wheatstone recently earned NAB 2026 Product of the Year for its VMX Mix Engine Platform, enhancing credibility with broadcasters and signaling strong product differentiation that can be leveraged in sales pitches to radio and TV networks seeking award-winning solutions.

Hitless switching growth The launch of hitless switching for zero downtime across WheatNet IP indicates a focus on reliability and business continuity, presenting a compelling value proposition for networks and live broadcasters that require uninterrupted on-air performance.

Expanding console lineup Introduction of the DMX 12 and DMX multi-channel consoles expands addressable workflow needs from single to networked studios, offering upsell opportunities to current customers upgrading systems or expanding facilities.

Web-based control The VMX platform includes a VML virtual mixing console accessible in modern web browsers, enabling remote management and collaboration—ideal for facilities pursuing remote operations, distributed teams, or cost-conscious modernization.

Strategic leadership Recent leadership moves, like the promotion of a VP of Business Accounts, signal a sharpened go-to-market focus on enterprise accounts and larger broadcast organizations, suggesting targeted outreach to medium-to-large clients with higher project budgets.