Healthcare Expansion Whereby has recently partnered with healthcare-focused software provider Jane Software Inc. to facilitate online appointments that mimic in-person visits, suggesting a strong opportunity to target healthcare organizations seeking reliable telemedicine solutions.

Embedded Solutions With the launch of Whereby Embedded, the company is expanding its customizable video calling offerings, making it an attractive choice for SaaS providers and platform owners looking to embed seamless communication features.

Cloud Security Commitment By achieving Cloud Security Alliance STAR registry entry, Whereby demonstrates its focus on security and compliance, appealing to enterprise clients and sectors with strict data protection requirements such as finance and healthcare.

Growing Market Presence Having raised $12 million in Series A funding and competing in a market with larger players like Zoom, Whereby presents a viable option for SMBs and mid-market organizations seeking user-friendly, embedded video solutions with competitive features.

Product Innovation The launch of features like Insights Suite and ongoing product updates indicate a commitment to data-driven improvements and user engagement, signaling potential for selling advanced analytics and integration services to enterprise clients.