Market Expansion There are three Chicagoland locations with ongoing growth potential, plus a recent expansion into Wisconsin. This indicates opportunities to cross-sell packages across locations and pursue regional corporate clients seeking scalable, multi-site entertainment and event services.

Corporate Event Focus WhirlyBall positions itself as a premier venue for corporate outings, team-building, product launches, and client entertainment. Target sales should emphasize enterprise-level catering options, customizable event experiences, and staffed event planning to capture higher-value bookings.

Entertainment Bundle The venue combines multiple active experiences (bumpers, lacrosse, laser tag, arcade, bowling, food and drink). This enables upsell opportunities for premium catering, bar packages, and add-ons during events, appealing to groups seeking one-stop entertainment experiences.

Partnership Potential Past collaborations with Ronald McDonald House Charities and construction/architecture partners suggest a readiness for co-branded events and venue partnerships. Leverage affiliations for corporate social responsibility programs and venue sponsorships to win larger RFPs.

Digital Demand Channel Active digital advertising stack (AdRoll, Google/Microsoft/LinkedIn ads, Mailchimp) indicates capacity for targeted campaigns. Build sales outreach around location-specific corporate decision-makers and event planners, using tailored digital campaigns to drive inquiries and site visits.