Local Service Upsell Leverage Whitby Toyota's strong local presence and customer-first service to grow after-sales revenue through service plans, maintenance packages, and Toyota Genuine Parts. Build a loyalty program and bundled service offers to increase repeat visits from new and pre-owned vehicle buyers.

EV & Hybrid Growth Promote Toyota’s hybrid and electric lineup to meet rising demand in Durham Region. Offer guided EV/hybrid consultations, test drives, and partnerships with local charging networks to boost new and used hybrid vehicle sales.

Used Car Expansion Expand certified pre-owned inventory and improve trade-in programs to strengthen affordability and trust for buyers. Use transparent pricing and targeted digital marketing to attract local buyers seeking value in pre-owned vehicles.

Community & Fleet Capitalize on a family atmosphere by building a community-focused marketing plan, referrals, and local partnerships. Explore targeted fleet sales with local small businesses and municipal clients to diversify revenue streams.

Digital Modernization Upgrade digital marketing and lead capture with a modern CRM, live chat, and marketing automation to convert website visitors into showroom appointments and service bookings, capitalizing on existing web analytics insights.