Target Audience Position White Horse Golf Club as a premier destination for regional golfers and Seattle-area visitors, emphasizing accessibility via a free shuttle from Kingston Ferry Dock to capture cross-market demand from both local and tourist golfers.

Growth & Upsell Leverage the strong seasonal dining and scenic views at Cedar Ridge Grill to upsell hospitality packages, with potential add-ons such as golf-and-dining bundles, outdoor patio events, and seasonal membership or loyalty programs.

Digital Marketing Capitalize on existing tech stack (Google Ads, Comscore, Open Graph) to run targeted campaigns around year-round ‘summer rules’ play, wildlife-and-scenery experiences, and top-10 public course recognition to attract new players and drive bookings.

Financial & Partnerships With revenue in the mid-range and a lean team, pursue partnerships with regional hotels, tour operators, and ferry services to create packaged experiences, expanding visitor spend beyond green fees alone.

Competitive Position Differentiate by promoting the course’s accessibility across five tee options, year-round playable conditions in the Northwest, and recognition as a top new public course, targeting golfers comparing local courses like The Golf Club at Newcastle for cross-selling opportunities.