Strong Market Presence As the largest rafting firm in Colorado with a high volume of annual trips and multiple awards including being voted Best Rafting Firm eight times, Whitewater Rafting, LLC demonstrates significant brand recognition and customer loyalty in the outdoor adventure sector.

Diverse Customer Engagement The company's partnership with the nonprofit Epic Experience for weeklong adventure camps indicates a focus on engaging diverse customer segments, including survivors and community groups, presenting opportunities for targeted outreach and special event packages.

Technology Utilization Using a combination of web and tracking tools such as Google Call Conversion Tracking, WordPress VIP, and Tripadvisor Widgets, Whitewater Rafting effectively captures customer interest and enhances online engagement, supporting sales and marketing efforts.

Expanding Offerings Offering trips ranging from mild class II to full-day adventures on multiple rivers positions the company as a versatile attraction, which can attract different customer segments and upsell premium experiences or group packages.

Growth Potential With annual revenues estimated between $50M and $100M and an employee base of up to 50, there are clear opportunities to upsell new services, expand corporate partnerships, or develop premium experiences for high-value clients to increase revenue streams.