Strategic leadership Recent executive appointments at Refresco, including a new President and Chief Strategy & Transformation Officer, indicate a renewed focus on strategic growth, transformation initiatives, and potential for larger-scale collaborations with suppliers and technology partners.

M&A and asset activity Acquisitions and asset divestitures show ongoing portfolio optimization and potential opportunities to provide integration services, packaging solutions, or brand-related support for Refresco and its acquired brands.

Sustainability collaboration CO2 reduction partnerships in Europe via JuiSea Shipping and Trilobes indicate openness to supply chain sustainability projects, enabling opportunities in energy efficiency, green logistics, and low-emission packaging solutions.

Technology modernization Adoption of SAP platforms, SAP Transportation Management, Planon, and other enterprise tools signals a mature tech stack and willingness to engage with system integration, data analytics, and process optimization providers to drive efficiency.

Contractor governance ISNetworld contractor management engagement across European operations highlights a proactive approach to supplier oversight; opportunities exist to offer compliance, safety, and supplier risk management solutions that align with their governance model.