Premium venue Target event services (weddings, banquets, business meetings, private parties) at Whitney Oaks Golf Club to upsell full-service venue packages, catering, and audiovisual add-ons to non-golf segment clients.

Local market Leverage proximity to Rocklin, CA and surrounding Sacramento metro area to pursue corporate retreats, team-building experiences, and local business partnerships with mid-sized firms similar to peers in the region.

Mid-market revenue With annual revenue in the mid-range and 11-50 employees, position as a cost-effective, high-quality venue for mid-market organizations seeking premium experiences without enterprise-level price tags.

Digital footing Utilize the current tech stack (website, analytics, forms, and security) to optimize online event inquiries, enable online bookings, and retarget visitors interested in weddings and corporate events.

Cross-sell potential Cross-sell golf memberships or resort-like day experiences to event clients, and offer bundled packages combining golf, dining, and event spaces to increase average deal size.