Insights

Strong Brand Loyalty Whittaker's has been recognized as New Zealand's most loved and trusted brand for multiple years, indicating a high level of customer loyalty and brand equity. This presents opportunities for collaborations, co-branded products, or premium positioning to leverage their trusted reputation.

Premium Product Range With over a hundred diverse products, including artisanal and premium options like the New Zealand Artisan Collection, Whittaker's targets discerning customers seeking quality and craftsmanship. There is potential to expand into specialty markets or tailored gift and corporate packaging segments.

Sustainable Sourcing The company's commitment to Rainforest Alliance certification and traceability with suppliers like the Vaa'i family showcases a strong sustainability focus, appealing to ethically conscious consumers and opening sales opportunities within the eco-friendly and premium ethical product sectors.

Growing Export Markets Recent expansion into Asia, North America, the Middle East, and Pacific Islands highlights a global growth trajectory. There is potential to amplify sales efforts by targeting international retailers, gourmet stores, and specialty food distributors in these regions.

Local and Artisan Partnerships Supporting local New Zealand artisans and premium producers enhances the brand's authenticity and exclusivity. Building relationships with boutique shops, premium supermarkets, and artisanal food markets can increase penetration among targeted, quality-conscious consumers.

Similar companies to Whittaker's

Whittaker's Tech Stack

Media & News

Whittaker's's Email Address Formats

Whittaker's uses at least 2 format(s):
Whittaker's Email FormatsExamplePercentage
First.Last@whittakers.co.nzJohn.Doe@whittakers.co.nz
51%
First@whittakers.co.nzJohn@whittakers.co.nz
32%
Last@whittakers.co.nzDoe@whittakers.co.nz
14%
FirstL@whittakers.co.nzJohnD@whittakers.co.nz
3%

Frequently Asked Questions

Where is Whittaker's's headquarters located?

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Whittaker's's main headquarters is located at 24 Mohuia Cres, Wellington, 5022, NZ. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Whittaker's's official website and social media links?

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Whittaker's's official website is whittakerschocolate.com and has social profiles on LinkedIn.

What is Whittaker's's NAICS code?

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Whittaker's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Whittaker's have currently?

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As of October 2025, Whittaker's has approximately 87 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: J. A.Chief Marketing Officer: S. C.Chief Sales Officer: M. W.. Explore Whittaker's's employee directory with LeadIQ.

What industry does Whittaker's belong to?

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Whittaker's operates in the Food and Beverage Services industry.

What is Whittaker's's email format?

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Whittaker's's email format typically follows the pattern of First.Last@whittakers.co.nz. Find more Whittaker's email formats with LeadIQ.

When was Whittaker's founded?

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Whittaker's was founded in 1896.

Whittaker's

Food and Beverage ServicesNew Zealand51-200 Employees

Whittaker’s is a New Zealand family business devoted to crafting good honest chocolate from bean to bar since 1896. We firmly believe in ensuring quality; each step in our chocolate making process is done at our one factory in Porirua, from raw cocoa bean to final wrapped product. Whittaker’s was founded over 120 years ago by James Henry Whittaker, and is now directed by his grandchildren, third-generation Whittaker brothers Andrew and Brian. The next generation of Whittaker’s, siblings Matt and Holly, also work in the business as co-Chief Operating Officers. 

We are proud to be Colmar Brunton’s ‘New Zealand’s Most Loved Brand’ eight years running, and Reader’s Digest’s ‘New Zealand’s Most Trusted Brand’ for a record ten consecutive years. We take it as an endorsement of our relentless focus on quality and innovation, and our commitment to genuine engagement with Whittaker’s Chocolate Lovers. 

Our delicious chocolate range contains over a hundred products; our bestseller is Five Roll Refined Creamy Milk. Other favourites include our Artisan Squares and Assorted Mini Slabs, Dark Ghana, Almond Gold, Creamy Caramel, and our iconic Peanut Slab. We proudly support our suppliers with Rainforest Alliance certification for all Ghanaian cocoa, a direct relationship with the Vaa’i family in Samoa to ensure traceability, and by supporting New Zealand’s best artisan producers via our premium ‘New Zealand Artisan Collection’ range.

Following a number of years of major growth in New Zealand, Whittaker’s has increased exports to Asia, Australia, North America, the Middle East and the Pacific Islands. We look forward to continuing our journey, and vision for having the world loving world class chocolate from Porirua, New Zealand.

Like us on Facebook: http://www.facebook.com/WhittakersNZ 
Follow us on Instagram: https://www.instagram.com/whittakersnz

Section iconCompany Overview

Headquarters
24 Mohuia Cres, Wellington, 5022, NZ
NAICS Code
722 - Food Services and Drinking Places
Founded
1896
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Whittaker's's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Whittaker's's revenue is estimated to be in the range of $1M$10M

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