Insights

Strong Brand Loyalty Whittaker's has established itself as New Zealand’s most loved and most trusted brand over the past decade, indicating a highly engaged customer base and a reputation for quality that can be leveraged to introduce new products or expand into premium segments.

Premium Sustainability Focus With Rainforest Alliance certification and direct relationships with cacao suppliers, Whittaker’s emphasizes ethical sourcing and sustainability, appealing to environmentally conscious consumers worldwide and opening opportunities for eco-friendly product lines and certifications.

Global Expansion Potential Recent growth in exports across Asia, Australia, North America, and other markets suggests strong international demand for NZ-made chocolate, presenting opportunities for partners to collaborate on distribution, co-branded products, or regional marketing campaigns.

Diverse Product Portfolio With over a hundred products, including artisan and premium ranges, there is potential to customize offerings for various market segments, leverage their best-sellers, and develop new innovations aligned with consumer preferences.

Family-Driven Authenticity As a family business with a long history and focus on quality and craftsmanship, Whittaker’s can be positioned as a trusted partner for high-end confectionery collaborations, artisanal products, or storytelling-driven marketing initiatives.

Similar companies to Whittaker's

Whittaker's Tech Stack

Media & News

Whittaker's's Email Address Formats

Whittaker's uses at least 2 format(s):
Whittaker's Email FormatsExamplePercentage
First.Last@whittakers.co.nzJohn.Doe@whittakers.co.nz
53%
First@whittakers.co.nzJohn@whittakers.co.nz
30%
Last@whittakers.co.nzDoe@whittakers.co.nz
14%
FirstL@whittakers.co.nzJohnD@whittakers.co.nz
3%

Frequently Asked Questions

Where is Whittaker's's headquarters located?

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Whittaker's's main headquarters is located at 24 Mohuia Crescent Elsdon, Wellington 5022 New Zealand. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Whittaker's's official website and social media links?

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Whittaker's's official website is whittakerschocolate.com and has social profiles on LinkedIn.

What is Whittaker's's NAICS code?

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Whittaker's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Whittaker's have currently?

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As of March 2026, Whittaker's has approximately 86 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: J. A.Chief Marketing Officer: S. C.Chief Sales Officer: M. W.. Explore Whittaker's's employee directory with LeadIQ.

What industry does Whittaker's belong to?

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Whittaker's operates in the Food and Beverage Services industry.

What is Whittaker's's email format?

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Whittaker's's email format typically follows the pattern of First.Last@whittakers.co.nz. Find more Whittaker's email formats with LeadIQ.

When was Whittaker's founded?

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Whittaker's was founded in 1896.

Whittaker's

Food and Beverage ServicesWellington, New Zealand51-200 Employees

Whittaker’s is a New Zealand family business devoted to crafting good honest chocolate from bean to bar since 1896. We firmly believe in ensuring quality; each step in our chocolate making process is done at our one factory in Porirua, from raw cocoa bean to final wrapped product. Whittaker’s was founded over 120 years ago by James Henry Whittaker, and is now directed by his grandchildren, third-generation Whittaker brothers Andrew and Brian. The next generation of Whittaker’s, siblings Matt and Holly, also work in the business as co-Chief Operating Officers. 

We are proud to be Colmar Brunton’s ‘New Zealand’s Most Loved Brand’ eight years running, and Reader’s Digest’s ‘New Zealand’s Most Trusted Brand’ for a record ten consecutive years. We take it as an endorsement of our relentless focus on quality and innovation, and our commitment to genuine engagement with Whittaker’s Chocolate Lovers. 

Our delicious chocolate range contains over a hundred products; our bestseller is Five Roll Refined Creamy Milk. Other favourites include our Artisan Squares and Assorted Mini Slabs, Dark Ghana, Almond Gold, Creamy Caramel, and our iconic Peanut Slab. We proudly support our suppliers with Rainforest Alliance certification for all Ghanaian cocoa, a direct relationship with the Vaa’i family in Samoa to ensure traceability, and by supporting New Zealand’s best artisan producers via our premium ‘New Zealand Artisan Collection’ range.

Following a number of years of major growth in New Zealand, Whittaker’s has increased exports to Asia, Australia, North America, the Middle East and the Pacific Islands. We look forward to continuing our journey, and vision for having the world loving world class chocolate from Porirua, New Zealand.

Like us on Facebook: http://www.facebook.com/WhittakersNZ 
Follow us on Instagram: https://www.instagram.com/whittakersnz

Section iconCompany Overview

Headquarters
24 Mohuia Crescent Elsdon, Wellington 5022 New Zealand
NAICS Code
722 - Food Services and Drinking Places
Founded
1896
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Whittaker's's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Whittaker's's revenue is estimated to be in the range of $1M

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