Insights

Strong Brand Loyalty Whittaker's has been recognized as New Zealand’s Most Loved and Most Trusted Brand for multiple years, indicating a highly engaged customer base receptive to premium and quality products. This loyalty presents opportunities to deepen customer relationships through exclusive products or personalized offerings.

Growing International Presence With increased exports to key markets in Asia, Australia, North America, and the Middle East, there is a substantial opportunity to expand distribution channels and tailor marketing strategies to diverse regional preferences to accelerate growth in these markets.

Premium Quality Focus Whittaker's commitment to quality and sustainability, including Rainforest Alliance certification and direct supplier relationships, highlights a strong value proposition for consumers seeking ethically sourced and high-quality chocolate, opening avenues for premium product development and storytelling.

Product Range Expansion The wide range of over one hundred products, including artisan and specialty lines, suggests potential for introducing new flavors, limited editions, or health-conscious variants to attract a broader customer base and increase average order value.

Family-Driven Innovation As a family business led by multiple generations committed to quality and innovation, there are opportunities to develop storytelling-driven campaigns that emphasize heritage and craftsmanship, resonating with consumers seeking authentic and trustworthy brands.

Similar companies to Whittaker's

Whittaker's Tech Stack

Media & News

Whittaker's's Email Address Formats

Whittaker's uses at least 2 format(s):
Whittaker's Email FormatsExamplePercentage
First.Last@whittakers.co.nzJohn.Doe@whittakers.co.nz
53%
First@whittakers.co.nzJohn@whittakers.co.nz
30%
Last@whittakers.co.nzDoe@whittakers.co.nz
14%
FirstL@whittakers.co.nzJohnD@whittakers.co.nz
3%

Frequently Asked Questions

What is Whittaker's's official website and social media links?

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Whittaker's's official website is whittakerschocolate.com and has social profiles on LinkedIn.

What is Whittaker's's NAICS code?

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Whittaker's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Whittaker's have currently?

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As of January 2026, Whittaker's has approximately 90 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: J. A.Chief Marketing Officer: S. C.Chief Sales Officer: M. W.. Explore Whittaker's's employee directory with LeadIQ.

What industry does Whittaker's belong to?

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Whittaker's operates in the Food and Beverage Services industry.

What is Whittaker's's email format?

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Whittaker's's email format typically follows the pattern of First.Last@whittakers.co.nz. Find more Whittaker's email formats with LeadIQ.

When was Whittaker's founded?

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Whittaker's was founded in 1896.

Whittaker's

Food and Beverage ServicesWellington, New Zealand51-200 Employees

Whittaker’s is a New Zealand family business devoted to crafting good honest chocolate from bean to bar since 1896. We firmly believe in ensuring quality; each step in our chocolate making process is done at our one factory in Porirua, from raw cocoa bean to final wrapped product. Whittaker’s was founded over 120 years ago by James Henry Whittaker, and is now directed by his grandchildren, third-generation Whittaker brothers Andrew and Brian. The next generation of Whittaker’s, siblings Matt and Holly, also work in the business as co-Chief Operating Officers. 

We are proud to be Colmar Brunton’s ‘New Zealand’s Most Loved Brand’ eight years running, and Reader’s Digest’s ‘New Zealand’s Most Trusted Brand’ for a record ten consecutive years. We take it as an endorsement of our relentless focus on quality and innovation, and our commitment to genuine engagement with Whittaker’s Chocolate Lovers. 

Our delicious chocolate range contains over a hundred products; our bestseller is Five Roll Refined Creamy Milk. Other favourites include our Artisan Squares and Assorted Mini Slabs, Dark Ghana, Almond Gold, Creamy Caramel, and our iconic Peanut Slab. We proudly support our suppliers with Rainforest Alliance certification for all Ghanaian cocoa, a direct relationship with the Vaa’i family in Samoa to ensure traceability, and by supporting New Zealand’s best artisan producers via our premium ‘New Zealand Artisan Collection’ range.

Following a number of years of major growth in New Zealand, Whittaker’s has increased exports to Asia, Australia, North America, the Middle East and the Pacific Islands. We look forward to continuing our journey, and vision for having the world loving world class chocolate from Porirua, New Zealand.

Like us on Facebook: http://www.facebook.com/WhittakersNZ 
Follow us on Instagram: https://www.instagram.com/whittakersnz

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
1896
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Whittaker's's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Whittaker's's revenue is estimated to be in the range of $1M$10M

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