Insights

Strategic Partnerships Opportunity to engage with Who What Wear through cross-promotional fashion content, leveraging their publishing reach and newly launched Versed skincare line to create joint campaigns with affordable, trend-forward products that fit their audience.

Brand Extensions Potential for collaboration on exclusive product drops or capsule collections tied to Who What Wear events and fashion weeks, capitalizing on their track record of launching collections and expanding into beauty with Versed.

Digital Commerce Leverage their e-commerce ecosystem and audience by offering advertising, affiliate partnerships, or sponsored content around new arrivals, leveraging their data-driven approach evidenced by AI initiatives and AI bot adoption.

Global Reach With offices in multiple major markets (Los Angeles, New York, London, Minneapolis) and international sites, present localized opportunities for market-specific campaigns, product launches, and regional influencer collaborations.

Investor Backing Utilize connections through notable investors and media partnerships to explore co-financing, content collaborations, or technology integrations that enhance monetization and audience growth across publishing and e-commerce.

Similar companies to Who What Wear

Who What Wear Tech Stack

Who What Wear uses 8 technology products and services including Amazon Advertising, Taboola, The Trade Desk, and more. Explore Who What Wear's tech stack below.

Media & News

Who What Wear's Email Address Formats

Who What Wear uses at least 4 email formats:
Who What Wear Email FormatsExamplePercentage
FLast@whowhatwear.comJDoe@whowhatwear.com
86%
First@whowhatwear.comJohn@whowhatwear.com
9%
First.Last@whowhatwear.comJohn.Doe@whowhatwear.com
3%
FL@whowhatwear.comJD@whowhatwear.com
2%

Frequently Asked Questions

What is Who What Wear's official website and social media links?

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Who What Wear's official website is whowhatwear.com and has social profiles on LinkedIn.

How much revenue does Who What Wear generate?

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As of July 2026, Who What Wear's annual revenue is estimated to be <$1M.

What is Who What Wear's NAICS code?

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Who What Wear's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Who What Wear have currently?

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As of July 2026, Who What Wear has approximately 51 employees across 2 continents, including North America and Europe. Key team members include Executive Assistant To Chief Executive Officer And Co-Founder: L. H., Editorial Director: H. K. and Advertising Sales Director: J. Z. Explore Who What Wear's employee directory with LeadIQ.

What industry does Who What Wear belong to?

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Who What Wear operates in the Publishing industry.

What technology does Who What Wear use?

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Who What Wear's tech stack includes Amazon Advertising, Taboola, The Trade Desk, Snowplow, Amazon Web Services, Google Cloud, Marketo and DocuSign.

What is Who What Wear's email format?

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Who What Wear's email format typically follows the pattern of FLast@whowhatwear.com. Find more Who What Wear email formats with LeadIQ.

When was Who What Wear founded?

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Who What Wear was founded in 2006.
Who What Wear logo

Who What Wear

PublishingCalifornia, United States51-200 Employees

Who What Wear operates in the book and periodical publishing industry as a digital fashion publisher and retailer, known for its content sites whowhatwear.com and whowhatwear.co.uk and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The company was founded in 2006 by Hillary Kerr and Katherine Power and is headquartered in Los Angeles, with offices in New York City, London, and Minneapolis; its West Hollywood address is 750 N San Vicente Blvd, West Hollywood, CA 90069. Who What Wear employs between 51 and 200 people and maintains an international presence through its publishing and retail activities. The company has received industry recognition, including inclusion on Fast Company's Most Innovative Companies list in 2017 and Digiday's most innovative publisher in 2018. In addition to its media properties, Who What Wear launched a sister company, Versed, a clean skincare line with 19 products under $20 sold at retailers including Target, Riley Rose, Revolve, and DermStore, and operates the chart-topping career podcast Second Life hosted by Kerr.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Who What Wear's revenue is estimated to be in the range of <$1M

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