Who What Wear

PublishingCalifornia, United States51-200 Employees

Who What Wear operates in the book and periodical publishing industry as a digital fashion publisher and retailer, known for its content sites whowhatwear.com and whowhatwear.co.uk and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The company was founded in 2006 by Hillary Kerr and Katherine Power and is headquartered in Los Angeles, with offices in New York City, London, and Minneapolis; its West Hollywood address is 750 N San Vicente Blvd, West Hollywood, CA 90069. Who What Wear employs between 51 and 200 people and maintains an international presence through its publishing and retail activities. The company has received industry recognition, including inclusion on Fast Company's Most Innovative Companies list in 2017 and Digiday's most innovative publisher in 2018. In addition to its media properties, Who What Wear launched a sister company, Versed, a clean skincare line with 19 products under $20 sold at retailers including Target, Riley Rose, Revolve, and DermStore, and operates the chart-topping career podcast Second Life hosted by Kerr.

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