Insights

Editorial Partnerships Two fashion content sites with strong ad tech and analytics offer premium native advertising and sponsored content opportunities. The publisher can leverage brand partnerships to promote Versed and Alfie Paris within editorial and influencer campaigns.

Brand Extensions Recent brand extensions include Versed skincare sold at Target and the Alfie Paris and Savette lines. This creates cross sell opportunities with fashion products, co branded capsules, and retailer partnerships that can widen revenue streams.

Global Events Global footprint with offices in the US and Europe plus active participation in Paris and Cannes events signals international ad sales and content licensing opportunities. Events sponsorships and cross border campaigns with luxury brands could unlock new revenue.

AI Powered Commerce AI initiatives and a data heavy stack position Who What Wear to offer AI powered shopping experiences and data insights to brands. A branded AI bot and personalized content can drive conversions while monetizing data partnerships.

Strategic Partnerships Strong backing from Future PLC and other investors creates leverage for partnerships with portfolio brands and co marketing opportunities. The growth oriented financing can support sponsorships, licensing, and cross promotional deals across markets.

Similar companies to Who What Wear

Who What Wear Tech Stack

Who What Wear uses 8 technology products and services including DoubleClick Campaign Manager, TripleLift, Taboola, and more. Explore Who What Wear's tech stack below.

  • DoubleClick Campaign Manager
    Advertising
  • TripleLift
    Advertising
  • Taboola
    Advertising
  • TikTok Pixel
    Analytics
  • Snowplow
    Analytics
  • Cloudflare
    Content Management System
  • Sailthru
    Marketing Automation
  • Google Search Console
    Web Analytics

Media & News

Who What Wear's Email Address Formats

Who What Wear uses at least 1 format(s):
Who What Wear Email FormatsExamplePercentage
FLast@whowhatwear.comJDoe@whowhatwear.com
86%
First@whowhatwear.comJohn@whowhatwear.com
9%
First.Last@whowhatwear.comJohn.Doe@whowhatwear.com
3%
FL@whowhatwear.comJD@whowhatwear.com
2%

Frequently Asked Questions

Where is Who What Wear's headquarters located?

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Who What Wear's main headquarters is located at 750 N San Vicente Blvd West Hollywood, California 90069 US. The company has employees across 2 continents, including North AmericaEurope.

What is Who What Wear's official website and social media links?

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Who What Wear's official website is whowhatwear.com and has social profiles on LinkedIn.

What is Who What Wear's NAICS code?

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Who What Wear's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Who What Wear have currently?

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As of August 2019, Who What Wear has approximately 51 employees across 2 continents, including North AmericaEurope. Key team members include Executive Assistant To Chief Executive Officer And Co-Founder: L. H.Entertainment Director: D. N.Editorial Director: H. K.. Explore Who What Wear's employee directory with LeadIQ.

What industry does Who What Wear belong to?

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Who What Wear operates in the Book and Periodical Publishing industry.

What technology does Who What Wear use?

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Who What Wear's tech stack includes DoubleClick Campaign ManagerTripleLiftTaboolaTikTok PixelSnowplowCloudflareSailthruGoogle Search Console.

What is Who What Wear's email format?

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Who What Wear's email format typically follows the pattern of FLast@whowhatwear.com. Find more Who What Wear email formats with LeadIQ.

When was Who What Wear founded?

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Who What Wear was founded in 2006.

Who What Wear

Book and Periodical PublishingCalifornia, United States51-200 Employees

Who What Wear operates in the book and periodical publishing industry as a digital fashion publisher and retailer, known for its content sites whowhatwear.com and whowhatwear.co.uk and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The company was founded in 2006 by Hillary Kerr and Katherine Power and is headquartered in Los Angeles, with offices in New York City, London, and Minneapolis; its West Hollywood address is 750 N San Vicente Blvd, West Hollywood, CA 90069. Who What Wear employs between 51 and 200 people and maintains an international presence through its publishing and retail activities. The company has received industry recognition, including inclusion on Fast Company's Most Innovative Companies list in 2017 and Digiday's most innovative publisher in 2018. In addition to its media properties, Who What Wear launched a sister company, Versed, a clean skincare line with 19 products under $20 sold at retailers including Target, Riley Rose, Revolve, and DermStore, and operates the chart-topping career podcast Second Life hosted by Kerr.

Section iconCompany Overview

Headquarters
750 N San Vicente Blvd West Hollywood, California 90069 US
NAICS Code
511 - Publishing Industries (except Internet)
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $1M

    Who What Wear's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Who What Wear's revenue is estimated to be in the range of $1M

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