Acquisition-backed WHOSAY was acquired by Viacom in early 2018 for 50 million, signaling strong corporate backing and potential access to Viacom’s media assets, brands, and distribution channels for scaled influencer marketing campaigns.

Scale lever As Viacom's brand-trusted influencer marketing arm, WHOSAY provides access to a broad influencer network and omnichannel distribution capabilities that can be leveraged to accelerate campaigns across entertainment-focused brands and Viacom’s properties.

Tech-enabled Current tech stack includes DFP, AppNexus, Google tools, and analytics, indicating a data-driven, programmatic approach that can be aligned with brands seeking measurable mobile and social advertising results.

Campaign history Longstanding partnerships and 50 plus campaigns with Viacom, plus collaborations with Macy’s and YouTube, suggest strong experience in retail and lifestyle verticals and a proven model that can be repurposed for similar advertisers.

Growth potential Moderate revenue range and recent expansion activities imply opportunities to upsell larger brand engagements, higher spend across platforms, and expanded influencer tiers to improve reach and attribution for marketing initiatives.