Strategic Acquisition WHOSAY was acquired by Viacom for 50M in early 2018, indicating a strong integration into a larger media ecosystem. This suggests sales opportunities around Viacom-related brands and properties leveraging influencer campaigns at scale.

Influencer Scale As Viacom’s brand trusted influencer marketer with campaigns across verticals and access to celebrities and creators, WHOSAY offers capabilities to expand influencer partnerships for advertisers seeking broad reach and cross-platform impact.

Campaign Proven With a history of over 50 campaigns in collaboration with Viacom and ongoing programmatic collaboration, there is a track record of measurable results and established processes that can be leveraged to upsell more complex omnichannel campaigns.

Platform Synergy Technologies in use include Salesforce Marketing Cloud, Google Analytics, Google Tag Manager and AngularJS, suggesting opportunities to upsell more integrated marketing automation, analytics enhancements, and customization for advertiser needs.

Early Growth WHOSAY operates with a lean team (11-50 employees) and modest revenue (1-10M) with existing funding, indicating a high-potential for scalable partnerships, service expansions, and tiered pricing for growing clients in influencer marketing.