WHY-Q? INC.
Market ResearchNew York, United States11-50 Employees
WHY-Q INC. is a global market research and consultancy focused on consumer insights, brand and lifestyle research. Founded in 1999, the company develops customized methodologies to uncover consumer, brand, and communications insights, blending traditional practices with novel approaches. It provides a full, in-house range of services—from planning and method development to moderating, analysis, reporting, video production, recruitment, and research spaces—without outsourcing. Its client base comprises organizations seeking innovative, tailored research to inform strategic decisions about products, brands, and messaging. It conducts research by engaging consumers in their natural environments—at home, in offices, and in stores—through interviews, focus groups, usability labs, and co-creation sessions. Through Open House Lofts in New York, Los Angeles, and Chicago and a network of pop-up locations worldwide, the firm supports immersive sessions and global reach; it is based in the New York City area and positions itself as a mid-sized player in the market research industry.
1-888-653-2347 
support@leadiq.com 
