Market Expansion The department has recently expanded its advertising reach to 14 Midwestern markets including Peoria, Illinois, signaling ongoing growth and investment in regional tourism campaigns. A sales opportunity could involve partnerships with media buyers, regional ad networks, or creative agencies to support scaled campaigns and data-driven targeting.

Economic Impact Wisconsin tourism generated substantial economic impact in prior years, with reported billions in economic activity. This highlights strong value from tourism marketing, suggesting opportunities to upsell enhanced reporting, attribution services, and ROI dashboards for potential sponsors and travel-related vendors.

Tech Stack Utilizes a mix of marketing and analytics tools (Azure/Google Cloud, Kentico, Snowplow, Hotjar, Vue.js) indicating openness to tech-enabled marketing, analytics partnerships, and site optimization services. A sales strategy could propose expansion of analytics collaborations, site performance improvements, or personalized content experiences.

Campaign Heritage A track record of branded campaigns such as The Wonder of Wisconsin and Wonders of Wisconsin, plus seasonal initiatives, demonstrates ongoing programmatic marketing efforts. This presents opportunities to offer creative production, media planning, and integrated campaign management for future seasonal pushes.

Funding Outlook Public funding and biennial budget investments have supported expansion initiatives, indicating potential for multi-year partnerships with government or quasi-government agencies, as well as opportunities to propose grant-aligned marketing programs, data sharing, and sustainability-focused tourism initiatives.