Insights

Expanding Market Reach Wickey operates across almost all European countries through multiple online shops, indicating a broad geographic coverage that presents opportunities to tailor regional marketing strategies and expand product offerings in emerging markets.

High Customer Loyalty With over 1 million loyal customers, Wickey demonstrates strong brand recognition and customer retention, which can be leveraged to promote new product lines, exclusive offerings, or subscription-based services to enhance long-term sales.

Focus on Public Safety Standards Wickey's commitment to safety standards like DIN EN 1176 and certification compliance positions the company as a reliable supplier for public playground projects, opening sales prospects with municipal authorities, schools, and recreational facilities.

Technological Infrastructure Utilizing modern technolgies such as Cloudflare CDN, PHP, and HTTP/3, Wickey offers a fast and secure online shopping experience, reducing friction points for customers and increasing conversion rates—potentially attracting premium vendors or partnership opportunities.

Growth Potential in B2B Sector The company’s PRO range targeted at public spaces and institutions suggests an opportunity to expand B2B sales, especially to organizations seeking dependable, safety-certified outdoor play equipment, thus diversifying revenue streams beyond retail.

Wickey Tech Stack

Wickey uses 8 technology products and services including Cloudflare Web Optimizations, CapCut, TikTok, and more. Explore Wickey's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • CapCut
    Audio, Video, Graphics
  • TikTok
    Audio, Video, Graphics
  • Adobe Illustrator
    Cad & Graphics
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare DNS
    Domain Name Services
  • LinkedIn
    Online Community Software
  • Pinterest
    Visual And User Generated Content Marketing

Media & News

Wickey's Email Address Formats

Wickey uses at least 2 format(s):
Wickey Email FormatsExamplePercentage
F.Last@wickey.deJ.Doe@wickey.de
89%
FirstLast@wickey.deJohnDoe@wickey.de
5%
FLast@wickey.deJDoe@wickey.de
6%

Frequently Asked Questions

Where is Wickey's headquarters located?

Minus sign iconPlus sign icon
Wickey's main headquarters is located at 69 Franz-savels-street Gangelt, North Rhine-westphalia 52538 Germany. The company has employees across 2 continents, including EuropeNorth America.

What is Wickey's phone number?

Minus sign iconPlus sign icon
You can contact Wickey's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wickey's official website and social media links?

Minus sign iconPlus sign icon
Wickey's official website is wickey.org and has social profiles on LinkedIn.

What is Wickey's NAICS code?

Minus sign iconPlus sign icon
Wickey's NAICS code is 44-45 - Retail Trade.

How many employees does Wickey have currently?

Minus sign iconPlus sign icon
As of May 2026, Wickey has approximately 139 employees across 2 continents, including EuropeNorth America. Key team members include Ceo: S. V. D. V.Cfo At Wickey: B. A.Head Of It: P. V.. Explore Wickey's employee directory with LeadIQ.

What industry does Wickey belong to?

Minus sign iconPlus sign icon
Wickey operates in the Retail industry.

What technology does Wickey use?

Minus sign iconPlus sign icon
Wickey's tech stack includes Cloudflare Web OptimizationsCapCutTikTokAdobe IllustratorCloudflare CDNCloudflare DNSLinkedInPinterest.

What is Wickey's email format?

Minus sign iconPlus sign icon
Wickey's email format typically follows the pattern of F.Last@wickey.de. Find more Wickey email formats with LeadIQ.

When was Wickey founded?

Minus sign iconPlus sign icon
Wickey was founded in 2009.

Wickey

RetailNorth Rhine-westphalia, Germany51-200 Employees

We at Wickey GmbH are an online trading company with an international focus which has specialised in the production and sale of high-quality outdoor play equipment, such as wooden climbing frames, swings, playhouses and sandpits, for use in public and private areas.  

Our numerous online shops serve almost all European countries, and with over 1 million loyal customers, we have rapidly become one of the biggest online retailers in our industry.  

Our PRO range, which includes climbing frames, swings and spring rockers for use in public areas, represents the apex of creative achievement by our staff. We aim to put a smile on our customers' faces not only at home but also at public playgrounds, school playgrounds, campsites, hotels and much more. The play equipment developed in line with the DIN EN 1176 standard meets all the guidelines for public areas with flying colours and is only dispatched to our customers after the relevant certification has been received. That is because the safety and satisfaction of our customers is our top priority.  

A lot has changed since Wickey GmbH was founded in 2009 - but one thing has remained the same: As part of our international team you will face new challenges every day, no matter which department you are working in.  We emphasise mutual respect and working together as equals - everyone can contribute their own ideas.  We are always looking for young professionals and leaders, lateral thinkers and team players, creative staff and strategists with a broad perspective, who can support us as we put a smile on our customers' faces.  

Learn more about us on www.wickey.org, Instagram (Wickey) and Facebook (@spielturmwickey)

Section iconCompany Overview

Headquarters
69 Franz-savels-street Gangelt, North Rhine-westphalia 52538 Germany
Phone number
Website
wickey.org
NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Wickey's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Wickey's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.