Plastic welding focus Target plastic welding buyers and fabricators in construction-related markets who need high-capacity, reliable welding machines, saws, and accessories to boost productivity and reduce downtime.

Efficiency opportunity Position WIDOS as a supplier that improves energy efficiency and machine availability, offering cost savings and faster ROI to buyers looking to optimize field and shop operations.

Sustainability angle Leverage ecological and social responsibility goals to engage customers prioritizing green manufacturing, energy efficiency, and waste reduction in construction and fabrications.

Growth traction With a modest revenue base and a focused product line, target mid-market manufacturers similar to ITW or ESAB who may consider expanding plastic welding capabilities or upgrading equipment.

Tech and services Highlight integrated service features, accessories, and long-term support as differentiators to win maintenance contracts, spare parts supply, and recurring revenue from existing and new customers.