Sustainable productie Leverage Wienerberger Belgium’s focus on durable ceramic solutions and local raw materials to position premium, long-life building products for sustainable housing projects. Target contractors and developers pursuing green building certifications and eco-friendly renovations.

Merkfocus Align outreach around known brands such as Terca, Koramic and Porotherm to upsell product lines, cross-sell complementary clay products, and support showroom or digital marketing efforts with brand-led campaigns that attract architecture and contractor interest.

Local sourcing Emphasize the value of materials sourced from Wienerberger’s own soil to reducing supply chain risk and implementing regionalized delivery for Belgian builders, enabling faster project timelines and reliable availability.

SME market With a revenue tier and workforce in the small-to-mid market range, target mid-size renovation firms and regional builders who need scalable ceramic solutions and maintenance services (e.g., SAP Plant Maintenance familiarity can hint at asset and facility management needs).

Digital enablement Leverage the company’s tech stack (iCIMS, Qlik Sense, SEEBURGER) to propose data-driven lead nurturing, integrated procurement data, and streamlined vendor onboarding for speedier quotes and project kickoff in Belgian construction markets.