Sustainability focus Opportunity to position energy-efficient building envelope solutions leveraging Wienerberger Österreich's emphasis on innovative, sustainable brick products like Porotherm W.i. and mineral-wool-filled clay bricks to drive high-performance, low-emission projects.

Expansions & capacity Leverage the fact that the company operates six brick production sites and three roof tile locations in Austria to upsell modular or localized supply agreements, rapid lead times, and regionalized delivery for contractors and developers.

Technology stack Engage through SAP and Atlassian-based workflows to offer integrated sales, procurement, and project management solutions; propose digital ordering, BOM integration, and supplier collaboration tools to streamline construction material sourcing.

Market positioning Position against competitors by highlighting Austrian market leadership in clay masonry and roof tiles; identify opportunities with builders focused on energy codes, thermal comfort, and healthy indoor environments where Wienerberger’s innovative products add value.

Growth-ready segments Target mid-size developers and MEP-focused contractors in Austria seeking reliable brick and roof tile supply with compliance on sustainability standards; offer value-added services such as technical support, training, and design consultancy for Ziegelmauerwerk applications.