Wild Willies

ManufacturingGeorgia, United States11-50 Employees

Wild Willies is a manufacturing brand that develops beard care and grooming products for men, emphasizing beard health, in-shower regimens, moisturizing, thickness and growth alongside styling tools. The products are described as naturally sourced and American-made and are sold through the company website and select retailers. The brand targets men who value a rugged, Americana-inspired identity and view grooming as part of living an active, self-reliant life.

Based in Alpharetta, Georgia, the company operates with a small to mid-sized team in the manufacturing sector and distributes its products online and through major retailers such as Walmart, CVS, and Amazon across North America. The company notes positive customer feedback and sales growth, reflecting acceptance of its products. In January 2024, Wild Willies expanded its portfolio with the Rugged Clean Body Bar, a new bar soap.

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