Growth history Havas Media Group acquired Wilderness in March 2024, signaling a transition from a boutique social-first agency to integration within a larger global network. This suggests potential for cross-sell of media, content production, and strategic services to Havas’ broader client base.
Key clients Work with high-profile brands such as Disney+, SKY Mobile, Premiership Rugby, Paramount, Panasonic, and BBC Studios indicates credibility in scalable social campaigns and entertainment/tech verticals. Opportunities exist to propose platform-agnostic social strategy, performance analytics, and international rollout services.
Regional focus A growing team of social-first experts across Europe, the Middle East, and Africa (EMEA) positions Wilderness to capitalize on regional digital advertising growth, multilingual content, and localized social activation for global brands expanding in these markets.
Digital readiness Existing tech stack includes Varnish, Swup, OpenResty, Python, HubSpot, and Google tools, indicating capabilities for performance optimization, web/mobile experience improvements, marketing automation, and data-driven campaigns—opportunities to upsell in analytics, optimization, and martech integrations.
Leadership and continuity Leadership changes and notable hires/appointments in the past years (chair appointment in 2020; growth head transition in 2026) suggest a dynamic environment with potential for strategic advisory services, executive workshops, and tailored growth programs to align with parent network expectations.