Niche Market Focus Wilkins Consulting primarily services small businesses in Middle Georgia and Atlanta, providing tailored internet marketing and security certification solutions. Targeting similar regional small enterprises could present opportunities for customized service packages and localized marketing efforts.

Technology Integration Utilizing a robust tech stack including analytics, security, and website management tools indicates a sophisticated approach to digital solutions. Offering complementary or advanced tech services could align well with their existing infrastructure and expand their technological capabilities.

Growth Potential Although currently serving a small team, their revenue range between one to ten million dollars signifies growth potential. Developing scalable service offerings and strategic partnerships could help them expand their market share and increase revenue further.

Industry Competitiveness Operating alongside major consulting firms with extensive resources, Wilkins Consulting may seek specialized or niche consulting services to better compete locally. Providing boutique or niche expertise can fill gaps and add value beyond larger firms.

Security and Compliance Emphasis Their focus on ISO/IEC 27001 security certification suggests a commitment to information security. Offering advanced cybersecurity solutions or compliance consulting could meet their needs for security enhancements and attract clients with similar priorities.