Sustainability options Leverage Wilkinson Industries' diverse material offerings (aluminum, OPS, PET, PLA) to position premium, eco-friendly packaging solutions for grocery and foodservice customers seeking sustainability and recyclability.

SMB growth potential With a lean headcount (2-10) and revenue in the lower-to-mid-market range, target mid-size supermarket suppliers and regional distributors looking for flexible, scalable packaging partnerships.

Foodservice expansion Highlight opportunities in the foodservice channel where disposable packaging demand is rising, offering customized material mixes and branding options to capture private-label opportunities.

Tech-enabled security Emphasize robust email protection and domain reliability (Barracuda, GoDaddy) as a signal of professional operations, supporting outreach efforts to procurement teams and reducing outreach risk.

Competitive positioning Position as a versatile packaging provider that can compete on material variety and potentially cost with smaller peers, while benchmarking against larger peers to win packaging RFPs through flexibility and responsiveness.