Expanding Decorative Range Wilkinson's offers a diverse selection of decorative fabrics for both indoor and outdoor applications, providing ample opportunities to cross-sell complementary textiles and accessories such as trims, drapery linings, or custom cushions to existing clients and new customers seeking comprehensive interior solutions.

Order Turnaround Efficiency With a manufacturing lead time of approximately 15 working days, Wilkinson's can attract customers requiring timely delivery for projects, making it an appealing partner for interior designers and commercial clients who prioritize quick turnaround times.

Digital Engagement Strategy The company's use of platforms like Joomla, jQuery, and Google Analytics indicates an active online presence and data-driven marketing, presenting sales teams with opportunities to target web visitors and surface tailored offerings to engaged prospects.

Mid-Size Market Focus Operating within the 51-200 employee range and with revenues between one to ten million dollars, Wilkinson's is well-positioned to serve small to medium-sized businesses and hospitality sectors seeking quality, customizable textiles, opening avenues for partnership and bulk sales.

Family-Owned Strengths As a long-established family-owned business since 1969, Wilkinson's emphasizes bespoke service and product quality, which can be leveraged in sales conversations as differentiators when targeting clients looking for personalized textile solutions and attentive customer service.