Large Audience Reach With 13 million ads across categories and 3.8 million monthly users, plus a mobile app downloaded more than 7 million times, willhaben offers advertisers unparalleled reach in Austria, making it a prime channel for sponsored listings and cross category campaigns.

Data Driven Advertising Existing ad targeting partnerships and a tech stack including Tealium and INFOnline enable rich audience insights, enabling premium data driven ads, audience segmentation, and robust measurement for advertisers.

Brand Protection A Safenames collaboration signals a focus on brand safety, presenting an opportunity to offer domain monitoring, trademark enforcement, and brand protection services to advertisers on willhaben.

Financial Partnerships Current collaboration with banks to boost ad targeting suggests potential to expand into payments, merchant services, escrow, and financing options to streamline buyer and seller transactions.

Enterprise Seller Solutions A large professional seller base and agile, collaborative culture create demand for enterprise tools such as premium listings, bulk upload APIs, dedicated account management, and analytics dashboards.