Local Online Growth The shop relies on a basic website builder and a local Google Maps presence. Opportunity exists to grow online sales and quotes with an SMB-friendly e-commerce upgrade, online framing quotes, appointment scheduling, and enhanced local SEO to drive more orders and in-store visits.

Framing Materials Focus on framing materials: offer supplier partnerships and bulk procurement programs for frames, mats, glass, and hardware to improve margins and supply reliability, helping compete with larger online retailers.

Local Partnerships Leverage proximity to Burlington to build referrals with galleries, interior designers, photographers, and schools; propose joint marketing initiatives and project collaborations to sustain workflow.

Tech Modernization Tech stack includes AWS and Google Workspace along with legacy web tools. Propose modernization services like secure CMS/e-commerce migration, CRM integration, and marketing automation to boost efficiency and data security.

Differentiated Positioning Differentiate through high-touch, local customization, fast turnaround, and in-person consultations. Emphasize personalized service, testimonials, and flexible pricing to win SMB framing customers.