Insights

Growth Appetite Established firm with 40+ years in investment management and a sizable AUM of approximately $3 billion, indicating potential for high-value service enhancements, strategic partnerships, or expanded product offerings tailored to mid-sized growth-focused clients.

Regional Strength Based in Gainesville, GA with a nationwide client base of 150+, presenting opportunities to expand regional capabilities or demonstrate scalable services and support that can be delivered across multiple markets.

Technology Stack Current tech usage includes AWS, WordPress, MySQL, and security posture like HSTS, suggesting openness to digital efficiency improvements, data integration, cybersecurity enhancements, and modern portfolio analytics or client portal enhancements.

Awards & Recognition Multiple industry recognitions by Financial Times and local business chronicle imply credibility; leverage these accolades in outbound messaging and case studies to attract prospects seeking established, reputable managers.

Funding & Growth Signals Recent stake investment in Venu signals active capital deployment and potential openness to new investment strategies or technology-enabled solutions; explore opportunities around performance analytics, risk management, or alternative data integration to support growth.

Similar companies to Willis Investment Counsel

Willis Investment Counsel Tech Stack

Willis Investment Counsel uses 8 technology products and services including UserWay, Amazon Web Services, Open Graph, and more. Explore Willis Investment Counsel's tech stack below.

Media & News

Willis Investment Counsel's Email Address Formats

Willis Investment Counsel uses at least 3 email formats:
Willis Investment Counsel Email FormatsExamplePercentage
FLast@wicinvest.comJDoe@wicinvest.com
92%
Last@wicinvest.comDoe@wicinvest.com
4%
First.Last@wicinvest.comJohn.Doe@wicinvest.com
4%

Frequently Asked Questions

What is Willis Investment Counsel's official website and social media links?

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Willis Investment Counsel's official website is wicinvest.com and has social profiles on LinkedIn.

How much revenue does Willis Investment Counsel generate?

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As of September 2026, Willis Investment Counsel's annual revenue is estimated to be $25M - $50M.

What is Willis Investment Counsel's NAICS code?

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Willis Investment Counsel's NAICS code is 5239 - Other Financial Investment Activities.

How many employees does Willis Investment Counsel have currently?

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As of September 2026, Willis Investment Counsel has approximately 18 employees across 1 continents, including North America. Key team members include President: J. K., Managing Principal And Chief Executive Officer: R. P. and Portfolio Manager: J. L. Explore Willis Investment Counsel's employee directory with LeadIQ.

What industry does Willis Investment Counsel belong to?

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Willis Investment Counsel operates in the Investment Management industry.

What technology does Willis Investment Counsel use?

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Willis Investment Counsel's tech stack includes UserWay, Amazon Web Services, Open Graph, WordPress, MySQL, Underscore.js, WP Engine and HSTS.

What is Willis Investment Counsel's email format?

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Willis Investment Counsel's email format typically follows the pattern of FLast@wicinvest.com. Find more Willis Investment Counsel email formats with LeadIQ.

When was Willis Investment Counsel founded?

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Willis Investment Counsel was founded in 1979.
Willis Investment Counsel logo

Willis Investment Counsel

Investment ManagementFlorida, United States11-50 Employees

Willis Investment Counsel is an independent investment management firm based in Gainesville, Georgia. For more than four decades, it has provided investment management services to a nationwide client base. The firm serves more than 150 clients across the country. Within the investment management industry, Willis Investment Counsel has been recognized by The Financial Times as a top investment advisory firm in the United States in multiple years. In 2016, the firm expanded its offerings with the second generation of its WIC Managed Volatility and Income Fund.

Section iconCompany Overview

NAICS Code
5239 - Other Financial Investment Activities
Founded
1979
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Willis Investment Counsel's revenue is estimated to be in the range of $25M - $50M

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