Insights

Strategic Acquisition Willo Labs is now part of Follett Higher Education, signaling stronger backing, expanded distribution, and potential cross-sell opportunities to Follett’s network of colleges and university stores.

Campus Digital Delivery With a unified platform that links any digital courseware to LMSs and removes access codes, there is a clear opportunity to upsell to institutions seeking streamlined access, compliance, and rapid deployment across multiple campuses.

Institutional Reach Connected to over 1,400 institutions in the US and Canada, Willo has a broad pipeline for digital materials expansion—target growth with higher-ed networks, bookstore partnerships, and content providers.

Content Partnerships Historically collaborating with OpenStax and Elsevier signals openness to content-agnostic integrations; pursue new partnerships with publishers and open educational resource providers to broaden catalog and increase usage.

Growth Readiness Revenue is in the mid-range for scale-focused edtech; engage in enterprise-grade deals with mid-to-large colleges and university systems, leveraging Follett’s ecosystem to accelerate contract cycles and renewals.

Similar companies to Willo Labs

Willo Labs Tech Stack

Willo Labs uses 8 technology products and services including HubSpot Analytics, Linkedin Insight Tag, Amazon Web Services, and more. Explore Willo Labs's tech stack below.

Willo Labs's Email Address Formats

Willo Labs uses at least 2 email formats:
Willo Labs Email FormatsExamplePercentage
First.Last@willolabs.comJohn.Doe@willolabs.com
95%
First.Middle@willolabs.comJohn.Michael@willolabs.com
5%

Frequently Asked Questions

What is Willo Labs's official website and social media links?

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Willo Labs's official website is willolabs.com and has social profiles on LinkedIn.

How much revenue does Willo Labs generate?

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As of September 2026, Willo Labs's annual revenue is estimated to be $10M - $25M.

What is Willo Labs's NAICS code?

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Willo Labs's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Willo Labs have currently?

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As of September 2026, Willo Labs has approximately 13 employees across 1 continents, including North America. Key team members include Senior Director Of Sales: D. C., Accounting: J. V. and Software Engineer At Willo Labs: K. F. Explore Willo Labs's employee directory with LeadIQ.

What industry does Willo Labs belong to?

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Willo Labs operates in the E-Learning Providers industry.

What technology does Willo Labs use?

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Willo Labs's tech stack includes HubSpot Analytics, Linkedin Insight Tag, Amazon Web Services, Cloudflare, HubSpot Content Hub, Google Docs, Google Fonts API and parallax.js.

What is Willo Labs's email format?

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Willo Labs's email format typically follows the pattern of First.Last@willolabs.com. Find more Willo Labs email formats with LeadIQ.

When was Willo Labs founded?

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Willo Labs was founded in 2016.
Willo Labs logo

Willo Labs

E-Learning ProvidersIndiana, United States11-50 Employees

Willo Labs is an e-learning technology company based in Indianapolis, Indiana, operating as a small to mid-sized firm. It provides a single connection and platform that lets colleges, schools, and digital content providers link and manage digital course materials within their learning management systems. The service centralizes all courseware automatically and supports any digital material, any LMS, and any business model, without requiring access codes. Through its network, Willo Labs connects with institutions across the United States and Canada, numbering over 1,400 partner campuses.

The company focuses on simplifying digital content delivery within the higher education ecosystem, offering a unified interface for accessing and delivering course materials in the LMS. It operates as a connector and management layer in the e-learning space and is part of Follett Higher Education. In 2023, Willo Labs announced partnerships with university stores to provide digital course materials to partner campuses, indicating ongoing expansion of its distribution network.

Section iconCompany Overview

NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Willo Labs's revenue is estimated to be in the range of $10M - $25M

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