Extensive Product Range Willow Electrical Supply offers a comprehensive catalog with approximately 25,000 products and access to over 500 manufacturers, providing ample opportunities to cross-sell or upsell diverse electrical components and fixtures to existing clients.

Established Market Presence With over two decades of experience since 1994 and a reputation as one of the fastest-growing electrical distributors, Willow has a solid customer base and brand recognition, facilitating trust and ongoing sales opportunities within the electrical supply industry.

Technology Integration Utilizing a modern tech stack including WordPress, Yoast SEO, and other web technologies, the company emphasizes a strong online presence, making digital marketing and e-commerce expansion promising channels for reaching new customers.

Financial Stability With revenues estimated between 50 and 100 million dollars, Willow is positioned for growth and investment, offering sales teams a stable partner with potential for increasing procurement contracts and volume discounts.

Market Expansion Potential Given the competitive landscape with similarly sized companies and a broad distribution network, there are opportunities to differentiate through specialized product offerings, partnerships, or targeted marketing strategies to capture a larger share of the electrical supply market.