Insights

Strategic Partnerships Willow TV has established strategic partnerships with major digital platforms such as YouTube, KaroStream, and Myco, enhancing its content distribution channels and increasing viewer accessibility which presents opportunities to develop targeted advertising and monetization strategies.

Expanding Content Reach The recent launch of Willow Sports as a free, ad-supported streaming channel indicates a focus on expanding audience reach and engagement, opening avenues for sponsorships, premium offerings, and advertising revenue growth.

Market and Audience Focus As the premier cricket broadcaster in North America with coverage of major international tournaments, there is a significant opportunity to upsell targeted cricket-related products, merchandise, and sponsor partnerships to dedicated sports fans.

Growth Potential With a revenue range of 1 million to 10 million and recent innovative initiatives, Willow TV is positioned for scalable growth, making it an attractive prospect for strategic alliances, sponsorships, and premium content collaborations.

Technology Utilization Willow’s use of multiple digital advertising tools and streaming platforms presents possibilities to enhance digital advertising packages, leverage data-driven insights, and increase targeted ad sales to brands aiming to reach cricket fans in North America.

Similar companies to Willow

Willow Tech Stack

Willow uses 8 technology products and services including AppNexus, 33Across, Facebook Pixel, and more. Explore Willow's tech stack below.

  • AppNexus
    Advertising
  • 33Across
    Advertising
  • Facebook Pixel
    Analytics
  • Google Workspace
    Email
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • YUI
    Javascript Libraries
  • Nginx
    Web Servers

Willow's Email Address Formats

Willow uses at least 1 format(s):
Willow Email FormatsExamplePercentage
First@willow.tvJohn@willow.tv
88%
First.Last@willow.tvJohn.Doe@willow.tv
12%

Frequently Asked Questions

Where is Willow's headquarters located?

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Willow's main headquarters is located at Redwood City, California United States. The company has employees across 3 continents, including AsiaNorth AmericaEurope.

What is Willow's stock symbol?

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Willow is a publicly traded company; the company's stock symbol is WLACW.

What is Willow's official website and social media links?

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Willow's official website is willow.tv and has social profiles on LinkedInCrunchbase.

What is Willow's SIC code NAICS code?

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Willow's SIC code is 4841 - Cable and Other Pay Television Services NAICS code is 515 - Broadcasting (except Internet).

How many employees does Willow have currently?

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As of May 2026, Willow has approximately 30 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Director - Business Strategy, Partnerships & Revenue: A. B.Digital Marketing Executive: T. L.Test Engineer: R. G.. Explore Willow's employee directory with LeadIQ.

What industry does Willow belong to?

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Willow operates in the Broadcast Media Production and Distribution industry.

What technology does Willow use?

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Willow's tech stack includes AppNexus33AcrossFacebook PixelGoogle WorkspaceJSON-LDjQueryYUINginx.

What is Willow's email format?

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Willow's email format typically follows the pattern of First@willow.tv. Find more Willow email formats with LeadIQ.

When was Willow founded?

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Willow was founded in 2011.

Willow

Broadcast Media Production and DistributionCalifornia, United States11-50 Employees

Willow is the premier broadcaster of cricket in the United States and Canada. We produce and distribute high-definition television and digital broadcasts dedicated to the second most popular sport in the world. 

Broadcasting the highest quality cricket in the world including the ICC T20 World Cup, Indian Premier League, Big Bash League, BCCI, ECB and many more, Willow is the home of cricket in the US & Canada. We offer cable/satellite subscriptions, as well as our direct to consumer digital channel on willow.tv.

Section iconCompany Overview

Headquarters
Redwood City, California United States
Website
willow.tv
SIC Code
4841 - Cable and Other Pay Television Services
Stock Symbol
WLACW
NAICS Code
515 - Broadcasting (except Internet)
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Willow's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Willow's revenue is estimated to be in the range of $1M$10M

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