Growing Market Presence Willow is the leading cricket broadcaster in North America, recently securing significant investments and strategic partnerships which indicate an expanding reach and increasing viewer engagement within the cricket fan community.

Expanding Distribution Channels The launch of Willow Sports on major ad-supported streaming platforms and collaborations with digital partners like Myco show a focus on broadening accessibility and attracting younger, digital-savvy audiences interested in live sports content.

Recent Investments With a recent $50M investment from Dream Sports Group, Willow has the financial backing to enhance its broadcasting technology, expand content offerings, and explore new revenue streams in both traditional and digital markets.

Strategic Partnerships Partnerships with ESPN+ and Betway highlight opportunities for co-branded content, live event coverage, and interactive experiences, all of which can be leveraged to upsell or expand existing client offerings.

Technology Adoption Utilizing a modern tech stack including Nginx, Snowplow, and Permutive signals a focus on data-driven insights and targeted advertising, presenting sales opportunities around premium ad placements and advanced viewer analytics solutions.