Acquisition opportunity Following the Wilmac Enterprises acquisition by Roadone, there is an opportunity to engage Roadone and Wilmac customers for integrated trucking and drayage solutions, cross-sell transportation services, and bundled logistics offerings.

Mid-market focus With 11-50 employees and revenue in the 10M–25M range, target mid-market shippers that commonly use trucking and intermodal services, offering scalable logistics programs and competitive rate structures.

Regional footprint Operates in Texas, Tennessee and New Jersey; prioritize prospects with regional shipping patterns in these markets and offer optimized routes, local carrier partnerships, and faster transit options.

Tech-enabled Leverage the existing tech stack including AWS, S3, Google AdSense, and web services to position yourself as a digitally empowered carrier with real-time tracking, transparent invoicing, and self-serve capacity procurement.

Growth signals Revenue scale and recent consolidation indicate potential for service expansion, fleet modernization, and value-added services such as drayage coordination, inventory routing, and expanded intermodal offerings to attract larger customers.