Niche positioning Target professionals in advisory, marketing, consulting, architecture, engineering, financial services, accounting and similar knowledge-driven fields who seek to sell and price like experts rather than transactional salespeople.

Low headcount leverage Small team size suggests high value from scalable, premium training programs and outsourced or partner-led delivery models; opportunity to upsell coaching, groups, and subscription-based content.

Recurring revenue Existing WooCommerce Subscriptions and coaching materials indicate potential to expand recurring offerings, such as ongoing peer groups, monthly trainings, and updated playbooks for continuous client engagement.

Affiliate and partnerships Public and private training workshops attract a broad practitioner audience; potential to create partner programs with firms across professional services to widen reach and cross-sell services.

Thought leadership leverage Blair Enns’ books, podcasts and The Conversation network can be monetized further through licensing, co-branded programs, and sponsorships to drive lead generation and credibility with target buyers.