Wholesale Partnerships Capitalize on existing Anthology Fabrics collaboration and proactively expand a wholesale partner program with quilt shops and fabric retailers to broaden channel reach and stabilize revenue through B2B sales.

Digital Marketing Growth Leverage Shopify storefront and analytics tools to grow direct-to-consumer sales and inform wholesale targeting; invest in retargeting, email nurturing, and content that resonates with quilters of all skill levels.

Product Segmentation Structure collections and bundles that appeal to both beginners and experienced quilters by offering pre cut kits and themed lines to drive higher basket size and cross sell opportunities.

Regional Focus With headquarters in Jersey City, prioritize regional quilt shops craft stores and events in the Northeast to shorten lead times, improve wholesale terms, and build face to face relationships.

Operational Scaling As a small team, explore scalable fulfillment and manufacturing partnerships and a formal wholesale program with clear pricing and private label options to support growth.