Niche Market Focus Windows By Julie specializes in custom window treatments and curtains for residential clients in the greater Boston area, providing tailored solutions that can appeal to high-end homeowners seeking personalized design options.

Digital Presence With a website built on modern platforms like Squarespace and integrated analytics tools, there is strong online engagement potential to attract local clients actively searching for custom window solutions.

Limited Scale, High Potential As a small team with 2-10 employees, there are opportunities to expand sales channels, improve marketing efforts, and increase project volume without significant operational overhead.

Competitive Landscape Operating alongside industry giants like Renewal by Andersen and Window World suggests there is room for niche differentiation and personalized customer service, which can be leveraged as a sales value proposition.

Growth Opportunities Given the emphasis on custom and design-focused products, there is potential to partner with local interior designers and architects to expand referral networks and increase project scope.