Luxury lifestyle Tailor hospitality and club services leveraging partnerships with luxury brands and concierge experiences to attract high-net-worth members and guests, given the premium location across from Port Royal and emphasis on authentic Florida living.

Member experience Cross-sell to golf, tennis, dining, and private beach offerings; develop an all-in-one membership or guest-pass package to boost utilization and higher average spend among a relatively small staff size.

Digital optimization Expand marketing and member engagement through HubSpot, PWA capabilities, and Canva-driven campaigns to improve lead capture, nurture pathways, and event bookings for a venue with mid-sized employee counts.

Local market fit Position Windstar as a premier Naples lifestyle destination for yacht watchers and coastal enthusiasts; pursue partnerships with nearby luxury marinas, ports, and tourism operators to drive foot traffic and regional referrals.

Control costs Leverage cost-effective tech stack (Bootstrap, Microsoft 365, Paylocity) to streamline operations, payroll, and guest communications, enabling scalable growth with a lean team while maintaining high service standards.