Community Partnerships Leverage the team’s strong local presence and existing CSR initiatives to create scalable sponsorships and public sector programs, including partnerships with first responders, the CAF, and Indigenous organizations.

Sponsorship Expansion Capitalize on current arena activations and event series to offer tiered sponsorships, co branded experiences, and cross venue partnerships for football and concerts at Investors Group Field.

Data Driven Marketing Utilize the existing tech stack including Salesforce, Braze and RudderStack to deepen CRM driven campaigns, loyalty programs, targeted ticketing, and sponsor activation to grow revenue and fan engagement.

Fan Experience Expand hospitality, premium seating, and experiential marketing around football and concert events to diversify revenue streams beyond standard game tickets.

Community Leadership Position the organization as a community cornerstone with governance alignment to attract government and corporate CSR partnerships, sponsorships, and grant opportunities while sharing compelling impact stories.