Global scale Winoa is a market-leading global manufacturer of steel abrasives with 9 plants on 4 continents and a presence in 100 countries, indicating extensive multinational sales opportunities and the potential to upsell across markets with varied regulatory environments and industry needs.

Industrial breadth Serving sectors from construction and transport to iron-and-steel and energy, as well as the stone industry, Winoa offers cross-industry use cases for steel abrasives, enabling cross-sell of complementary products and services to diversified customer bases.

Advanced capabilities Multiple tech centers and research facilities combined with integrated heat treatment capabilities in Altena signal opportunities to position high-durability, performance-optimized solutions and customization for demanding applications and longer-term contracts.

Customer reach With thousands of direct customers, 240+ distributors, and a large field team of sales professionals and technical experts, there are rich touchpoints for lead generation, channel partnerships, and expansion into new regional segments.

Innovation events Active participation in industry events (Fabtech, MECSPE, AFS Expo, Expo 2026) and ongoing innovation announcements provide opportunities to align sales pitches with cost-saving, uptime, and modern surface-prep benefits that resonate with manufacturers investing in efficiency.