Corporate Partnerships WINS already partners with ATCO and Calgary Housing Company and has earned recognition such as the CPA Alberta Social Entrepreneurship Award. This record demonstrates openness to strategic sponsorships and large-scale collaborations. Sales opportunities include developing tailored CSR partnerships, cause marketing campaigns, and employee volunteering programs that align with WINS's housing stability and employment initiatives.

Retail Growth WINS operates six thrift stores plus online options Twice New and the More Store, with proceeds funding programs for vulnerable Calgarians. There is strong potential to grow revenue and donor acquisition by implementing an integrated retail platform that unifies inventory, online orders, and donor management across all stores. Additional opportunities include corporate gift card programs, targeted digital marketing to boost online thrift sales, and onboarding partners for sponsored campaigns.

Program Delivery Tech WINS runs a portfolio of programs such as Retail Ready, Warehouse Ready, and four Community Resource Hubs, creating a substantial program delivery footprint. This breadth creates demand for nonprofit CRM, case management, scheduling, and outcome reporting that can satisfy funder requirements and scale impact. A sales approach could couple program management software with services for data analytics, grant reporting, and volunteer coordination that integrate with existing tools (AWS and ADP).

Sustainability Impact WINS is committed to environmental stewardship through repurposing, recycling, and upcycling of donated goods. That sustainability focus can be leveraged to attract funders and partners seeking environmentally responsible initiatives. Opportunities include sustainability metrics dashboards, impact reporting for donors, and partnerships with green logistics or recycling specialists to optimize the end-to-end lifecycle of donated items.

Funding Growth With substantial revenue and recent awards, WINS shows growth readiness for larger fundraising and grant campaigns. The sales approach can target philanthropic foundations, government programs, and corporate giving through a formal sponsorship catalog, grant management support, and events planning. Additional value could come from donor management and fundraising software, as well as services to optimize major gift pipelines and corporate sponsorships.