Insights

Strong Market Presence Wirecutter operates within the highly competitive book and periodical publishing industry, backed by a revenue range of 100M to 250M, indicating a substantial market footprint and potential for expanding associated product and content distribution partnerships.

Recent Expansion & Recognition The company's recent activities, including launching investigative reports and notable media recognitions, demonstrate active engagement in innovative content creation and expanding content offerings that could open opportunities for enhancing multimedia and technology solutions.

Technological Sophistication Utilizing a diverse tech stack with modern tools such as Svelte, Node.js, and web functionalities, Wirecutter shows a strong digital presence and openness to adopting advanced technology solutions, making it a good candidate for collaborations on custom software or digital transformation projects.

Editorial Independence & Quality Wirecutter emphasizes rigorous journalistic standards and editorial independence, highlighting a potential need for specialized content management, compliance, and security solutions tailored to maintain editorial integrity and trust.

Aligned with Content Trends As part of The New York Times company, Wirecutter benefits from a reputation aligned with high-quality, researched content, indicating potential for partnership in premium content solutions, sponsored digital advertising, or subscription-based models to monetize their trusted recommendations.

Wirecutter Tech Stack

Wirecutter uses 8 technology products and services including Webpack, Cart Functionality, Google Workspace, and more. Explore Wirecutter's tech stack below.

  • Webpack
    Development
  • Cart Functionality
    E-commerce
  • Google Workspace
    Email
  • Svelte
    Javascript Frameworks
  • DocuSign
    Miscellaneous
  • Node.js
    Programming Languages
  • Cowboy
    Web And Application Servers
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Wirecutter's Email Address Formats

Wirecutter uses at least 2 format(s):
Wirecutter Email FormatsExamplePercentage
First.Last@thewirecutter.comJohn.Doe@thewirecutter.com
51%
FLast@thewirecutter.comJDoe@thewirecutter.com
23%
First@thewirecutter.comJohn@thewirecutter.com
15%
Last@thewirecutter.comDoe@thewirecutter.com
10%
FirstLast@thewirecutter.comJohnDoe@thewirecutter.com
1%
First.Last@nytimes.comJohn.Doe@nytimes.com
69%
FLast@nytimes.comJDoe@nytimes.com
24%
Last@nytimes.comDoe@nytimes.com
4%
First@nytimes.comJohn@nytimes.com
3%

Frequently Asked Questions

What is Wirecutter's official website and social media links?

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Wirecutter's official website is nytimes.com and has social profiles on LinkedIn.

What is Wirecutter's NAICS code?

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Wirecutter's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Wirecutter have currently?

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As of December 2025, Wirecutter has approximately 230 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: M. G.Vp Product: D. M.Head Of Photo & Video: M. H.. Explore Wirecutter's employee directory with LeadIQ.

What industry does Wirecutter belong to?

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Wirecutter operates in the Book and Periodical Publishing industry.

What technology does Wirecutter use?

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Wirecutter's tech stack includes WebpackCart FunctionalityGoogle WorkspaceSvelteDocuSignNode.jsCowboyMicrosoft ASP.NET.

What is Wirecutter's email format?

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Wirecutter's email format typically follows the pattern of First.Last@thewirecutter.com. Find more Wirecutter email formats with LeadIQ.

How much funding has Wirecutter raised to date?

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As of December 2025, Wirecutter has raised $19M in funding. .

When was Wirecutter founded?

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Wirecutter was founded in 2011.

Wirecutter

Book and Periodical PublishingNew York, United States201-500 Employees

Wirecutter is the best product recommendation service in the U.S. We care deeply about obsessively testing and researching thousands of products every year to recommend the best of everything, saving readers time and stress in figuring out what to buy.

Whatever sort of thing you need—tableware or TV or air purifier—we make shopping for it easy by telling you the best one to get. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $19M

    Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    Wirecutter's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $19M

    Wirecutter has raised a total of $19M of funding over 2 rounds. .

  • $100M$250M

    Wirecutter's revenue is estimated to be in the range of $100M$250M

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