Local Dominance WISC-TV operates as the CBS affiliate serving Madison and South Central Wisconsin with a long-standing presence since 1956, offering a stable local platform for regional advertising campaigns across TV, website, and mobile apps.

Cross-Platform Reach Leverage their multi-channel footprint including Channel3000.com and mobile apps, plus live TV and news 3 Now to package integrated ad buys across display, video, native, and programmatic inventory via their tech stack.

Digital Growth Recent mobile app launches and continuous online updates indicate growing digital engagement; opportunities exist for app install campaigns, programmatic video, and location-based advertising leveraging their audience in Madison and surrounding areas.

Partnership Momentum Frequent collaboration with community partners and events (e.g., Magic of Lights, Vision Zero, local charities) signals openness to sponsorships, co-branded campaigns, and turnkey localized sponsorships to boost brand visibility.

Financial Scale With revenue in the range of 50 to 100 million and a mid-size employee base, there is potential for scalable advertising packages, bundled media offerings, and premium inventory deals aimed at regional advertisers seeking measurable ROAS.