WISC-TV
Broadcast Media Production and DistributionWisconsin, United States51-200 Employees
WISC-TV is a Madison-based broadcaster serving South Central Wisconsin as the local CBS affiliate since 1956. The station operates News 3 Now, delivering live television news for about 27 hours each week and providing continuous updates through Channel3000.com and its mobile apps. It is owned by Morgan Murphy Media, tying it to a regional group focused on broadcast media production and distribution. Based in Madison, Wisconsin, the organization serves local audiences by blending on-air reporting with digital access to news. Its primary audience comprises residents of Madison and the surrounding region who rely on timely, local information. By combining traditional broadcasts with a strong digital presence, the company aims to keep viewers informed through live programming and around-the-clock online updates. In 2023 the network expanded its digital reach with the launch of a new mobile app, and Channel3000 has pursued community partnerships, including a collaboration with Magic of Lights.
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