Service & Parts Capitalize on the dealership’s robust Parts and Service Center to drive revenue through maintenance packages, OEM parts, extended warranties, and service contracts, while cross-selling accessories at point of sale.

Fleet Partnerships Target local businesses for fleet vehicle procurement and ongoing maintenance programs, leveraging Wiscasset Ford’s inventory and service capabilities to win multi-vehicle contracts.

Safety Marketing Leverage the brand’s road-safety content history to fuel lead generation via co-branded campaigns with insurers, driving traffic to the store for sales and service appointments.

Local Digital Growth Expand online presence to attract regional buyers with rich inventory listings, virtual tours, online scheduling, and financing options to increase inbound inquiries and appointments.

Financing & Warranties Strengthen financing and warranty offerings to accelerate deals and move inventory, exploring lender partnerships and value-added protection plans to differentiate from competitors.