Market Reach The Wisconsin Builders Association (WBA) is a mid-sized non-profit with 11-50 employees and a statewide network of 21 local associations representing over 4,000 members, signaling a broad, established audience for products or services tailored to home builders, remodelers, suppliers, and lenders.

Legislative Influence WBA active in state-level advocacy and involves members in government involvement, education, and promotion, presenting opportunities to offer lobbying tools, compliance services, policy insights, or compliance training aligned with housing regulations and regulatory changes.

Recognition Platform Annual Badger Craftsman Awards and Celebration of Housing events create high-visibility moments for sponsors, vendors, or technology partners to engage with builders and suppliers, amplifying brand exposure and lead generation.

Technology Stack Current tech stack includes Weebly, React Router, Video.js, Office 365, analytics and tag management tools, and social channels, indicating openness to digital marketing tools, membership management enhancements, event tech, and data-driven outreach solutions.

Revenue Scale With reported revenue in the $10M-$25M range and a diverse member base, there is potential to upsell premium services, sponsorships, or continued education offerings to member organizations and affiliated businesses within the construction ecosystem.