Insights

Strategic Footprint Wisconsin Distributors serves 30 counties in Southern Wisconsin with two strategically located warehouses in Sun Prairie and Appleton, indicating ample regional reach for expanding brewery and craft beverage partnerships in nearby markets.

Acquisition Growth A history of selective acquisitions (Tri-County Distributors and River City Distributing) expands distribution footprint and product portfolio, presenting cross-sell opportunities to win new brands and consolidate routes.

Diverse Brand Portfolio A mix of domestic, craft, and import beers plus craft sodas and notable partner brands (Loverboy, Bud Light, New Belgium, Goose Island, Wisconsin Brewing Company, etc.) creates upsell paths across multiple beverage categories to retailers.

Revenue Scale With estimated revenue in the mid-market range and a mid-sized employee base, the company is positioned to target regional retailers and on-premise accounts looking for reliable, scalable distribution with strong supplier support.

Technology & Partnerships Existing tech stack and a focus on long-term relationships with suppliers and retailers suggest opportunities to offer data-driven demand planning, digital marketing support, and retailer engagement programs to drive joint growth.

Similar companies to Wisconsin Distributors

Wisconsin Distributors Tech Stack

Wisconsin Distributors uses 8 technology products and services including iCIMS, Amazon Web Services, WordPress, and more. Explore Wisconsin Distributors's tech stack below.

Wisconsin Distributors's Email Address Formats

Wisconsin Distributors uses at least 4 email formats:
Wisconsin Distributors Email FormatsExamplePercentage
FirstL@wisconsindistributors.comJohnD@wisconsindistributors.com
73%
Last@wisconsindistributors.comDoe@wisconsindistributors.com
20%
First.Last@wisconsindistributors.comJohn.Doe@wisconsindistributors.com
6%
First@wisconsindistributors.comJohn@wisconsindistributors.com
1%

Frequently Asked Questions

What is Wisconsin Distributors's phone number?

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You can contact Wisconsin Distributors's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wisconsin Distributors's official website and social media links?

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Wisconsin Distributors's official website is wisconsindistributors.com and has social profiles on LinkedIn.

How much revenue does Wisconsin Distributors generate?

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As of October 2026, Wisconsin Distributors's annual revenue is estimated to be $250M - $500M.

What is Wisconsin Distributors's NAICS code?

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Wisconsin Distributors's NAICS code is 42 - Wholesale Trade.

How many employees does Wisconsin Distributors have currently?

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As of October 2026, Wisconsin Distributors has approximately 171 employees across 1 continents, including North America. Key team members include Vice President Of Marketing: A. B., Vice President Finance: M. A. and Owner: C. W. Explore Wisconsin Distributors's employee directory with LeadIQ.

What industry does Wisconsin Distributors belong to?

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Wisconsin Distributors operates in the Wholesale industry.

What technology does Wisconsin Distributors use?

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Wisconsin Distributors's tech stack includes iCIMS, Amazon Web Services, WordPress, Apple iCloud Mail, Mailchimp, Microsoft 365, yepnope.js and Paylocity.

What is Wisconsin Distributors's email format?

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Wisconsin Distributors's email format typically follows the pattern of FirstL@wisconsindistributors.com. Find more Wisconsin Distributors email formats with LeadIQ.
Wisconsin Distributors logo

Wisconsin Distributors

WholesaleWisconsin, United States51-200 Employees

Wisconsin Distributors is a regional beverage wholesaler serving Southern Wisconsin, operating from two warehouses in Sun Prairie and Appleton, with headquarters in Sun Prairie. It distributes domestic, craft, and import beers alongside craft sodas, representing brands such as Bud Light, New Belgium, Goose Island, Wisconsin Brewing Company, Door County Brewing Company, Tyranena, Stella Artois, Labatt, and others. The company emphasizes long-term relationships with employees, suppliers, retailers, and consumers, aiming to add value through service and a stable local presence.

The business traces back to the McCormick family, which began in Spring Green in 1986 by acquiring two local distributors; majority ownership of Wisconsin Distributors was established in 2000, and a Sun Prairie warehouse became its headquarters in 2002. It expanded through acquisitions, adding Tri-County Distributors in Appleton in 2006 and River City Distributing in Watertown in 2017, expanding its footprint to 30 counties and enhancing its craft and import beer offerings. In 2020, Wisconsin Distributors announced a partnership with Loverboy to introduce a gluten-free sparkling hard tea to Wisconsin.

Section iconCompany Overview

Phone number
NAICS Code
42 - Wholesale Trade
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    Wisconsin Distributors's revenue is estimated to be in the range of $250M - $500M

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