Wisconsin Distributors
WholesaleWisconsin, United States51-200 Employees
Wisconsin Distributors is a regional beverage wholesaler serving Southern Wisconsin, operating from two warehouses in Sun Prairie and Appleton, with headquarters in Sun Prairie. It distributes domestic, craft, and import beers alongside craft sodas, representing brands such as Bud Light, New Belgium, Goose Island, Wisconsin Brewing Company, Door County Brewing Company, Tyranena, Stella Artois, Labatt, and others. The company emphasizes long-term relationships with employees, suppliers, retailers, and consumers, aiming to add value through service and a stable local presence. The business traces back to the McCormick family, which began in Spring Green in 1986 by acquiring two local distributors; majority ownership of Wisconsin Distributors was established in 2000, and a Sun Prairie warehouse became its headquarters in 2002. It expanded through acquisitions, adding Tri-County Distributors in Appleton in 2006 and River City Distributing in Watertown in 2017, expanding its footprint to 30 counties and enhancing its craft and import beer offerings. In 2020, Wisconsin Distributors announced a partnership with Loverboy to introduce a gluten-free sparkling hard tea to Wisconsin.
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