Industry Positioning Target Wisconsin Grocers Association as a niche B2B consulting partner with a focus on supporting trade associations and grocery industry stakeholders. Their role as a management consulting firm with events like Innovation Expo and Awards Banquet presents opportunities for sponsorships, vendor partnerships, and member services expansion.

Event & Expo Growth Leverage their active event calendar (Innovation Expo, Awards Banquet) to offer event marketing, sponsorship packages, attendee data analytics, and digital engagement tools tailored for association-led gatherings.

Digital & Tech Stack Offer modern martech and analytics solutions compatible with their current stack (Snowplow, Piwik PRO, AWS, WordPress, Microsoft 365). Propose integrated data-enabled marketing, membership engagement platforms, and secure payment/commerce enhancements.

Leadership & Growth With leadership changes and a recent VP appointment, position value through executive-level advisory services, government affairs strategy, and policy advocacy programs to bolster member value and attract new sponsors.

Financial Scope Revenue under one million suggests a need for scalable, cost-effective services with clear ROI. Propose retainer-based advisory, modular services, and packaged solutions for small to mid-sized associations seeking growth without large upfront investments.