Industry Positioning Target Wisconsin Grocers Association as a mid-sized, state-focused trade association in the grocery sector with a recent leadership change and strong local presence, suggesting opportunities for executive-level consulting, policy advocacy, and member engagement programs.

Public Affairs Growth Leverage their recent appointment of a new VP of government affairs to propose services around legislative monitoring, advocacy campaigns, compliance education, and government relations outsourcing for grocers navigating regulatory changes.

Partnership Potential Explore strategic partnerships with allied associations (e.g., Wisconsin Hospital Association) and cross-industry collaborations to offer joint programs on public health compliance, pandemic response planning, and supply chain resilience.

Tech Enablement Position technology-driven solutions leveraging their current tech stack (Microsoft 365, CMS/web tools) to modernize operations, member communications, data analytics, and digital advocacy platforms for member growth and engagement.

Financial Scope With revenue in the lower to mid-market range and a lean staff, propose scalable services such as modular consulting, training, and affordable compliance packages suited for associations of 11–50 employees or similar member-based organizations.