Industry Fit Public relations and communications services for the pork industry with active outreach through associations and extension programs, presenting opportunities to offer industry-specific PR, media relations, event marketing, and advocacy campaigns tailored to livestock producers.

Education & Events Frequent collaboration on workshops, training, and golf fundraisers indicates a channel for sponsorship, content marketing, attendee engagement tools, and digital event services to boost attendee acquisition and sponsor value.

Sustainability Grants Launch of Advancing U.S. Pork Sustainability and Market Value grant program creates a market need for reportable impact storytelling, grant communications, dashboards, and donor/agribusiness outreach to farmers and stakeholders.

Partnership potential Recent partnerships with Ducks Unlimited and UW-Madison Extension highlight openness to coalition building; opportunities exist to offer coalition communications, joint campaigns, and cross-promotional PR packages.

Tech & Analytics Tech stack including WordPress, Google Cloud, Piwik PRO Core, and Microsoft 365 supports needs for website optimization, data-driven PR analytics, digital campaigns, and content management services to improve engagement and measurement.