Insights

Community Presence Wisconsin Vision has a strong local presence with 39 retail locations across Wisconsin, Illinois, and Indiana, providing a solid platform for targeted marketing campaigns and local promotions to drive customer engagement.

Sustainability Focus The company's recent partnership efforts in expanding access to hearing aids through telehealth and over-the-counter solutions indicate openness to innovative and accessible healthcare services, opening avenues for cross-selling complementary health products.

Technology Adoption Utilizing modern tech stacks such as teleoptometry and online screening partnerships demonstrates an emphasis on digital health solutions, providing opportunities to upsell digital platform services or extend telehealth offerings.

Growth Opportunities Expansion into new markets like Mississippi and plans for remote eye exams suggest an ambition for geographic and service diversification, offering potential for partnership in new regions or in providing scalable telehealth solutions.

Market Positioning As Wisconsin’s largest independently owned optical chain with a family-oriented brand, there is potential to leverage their community trust to introduce premium eyewear or specialized eye care services to their loyal customer base.

Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. Tech Stack

Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. uses 8 technology products and services including Smartlook, Open Graph, Slick, and more. Explore Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s tech stack below.

  • Smartlook
    Analytics
  • Open Graph
    Content Management System
  • Slick
    Javascript Libraries
  • Stripe
    Payment Processing
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Ruby on Rails
    Web Frameworks
  • Facebook
    Widgets

Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s Email Address Formats

Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. uses at least 1 format(s):
Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. Email FormatsExamplePercentage
FLast@wisconsinvision.comJDoe@wisconsinvision.com
92%
Last@wisconsinvision.comDoe@wisconsinvision.com
4%
F.Last@wisconsinvision.comJ.Doe@wisconsinvision.com
2%
FirstLast@wisconsinvision.comJohnDoe@wisconsinvision.com
2%

Frequently Asked Questions

What is Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s phone number?

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You can contact Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s official website and social media links?

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Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s official website is wisconsinvision.com and has social profiles on LinkedIn.

How much revenue does Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. generate?

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As of December 2025, Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s annual revenue is estimated to be $500K.

What is Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s SIC code NAICS code?

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Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s SIC code is 5995 - Optical Goods Stores NAICS code is 621 - Ambulatory Health Care Services.

How many employees does Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. have currently?

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As of December 2025, Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. has approximately 122 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Cio: P. C. C.Coo: S. N.Chief Financial Officer: J. M.. Explore Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s employee directory with LeadIQ.

What industry does Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. belong to?

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Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. operates in the Medical Practices industry.

What technology does Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. use?

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Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s tech stack includes SmartlookOpen GraphSlickStripePHPGoogle Tag ManagerRuby on RailsFacebook.

What is Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s email format?

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Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s email format typically follows the pattern of FLast@wisconsinvision.com. Find more Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. email formats with LeadIQ.

When was Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. founded?

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Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc. was founded in 1978.

Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.

Medical PracticesWisconsin, United States51-200 Employees

Wisconsin Vision, Heartland Vision and Eye Boutique operate 39 retail optical goods and services locations in WI, IL and IN and are headquartered in New Berlin, WI.

It is our purpose to make your everyday life better by providing quality eye wear and eye care through every stage of your life.

As a family owned company, born and raised right here in Wisconsin, we’ve been a part of your community for over 40 years.

And like you, we value the spirit of independence.

As Wisconsin’s largest independently owned optical company, our focus is on you. We value the role we play in the community, helping you see, move and do.

Section iconCompany Overview

Phone number
SIC Code
5995 - Optical Goods Stores
NAICS Code
621 - Ambulatory Health Care Services
Founded
1978
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Wisconsin Vision Inc./Heartland Vision and Eye Boutique Inc.'s revenue is estimated to be in the range of $50M$100M

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