Partnership Opportunities Forming partnerships with distributors like Brown Companies, LLC could help Wise Foods expand its market reach and increase sales through new distribution channels.

Competitor Analysis Understanding how competitors like Pretzel Pete position themselves in the market against larger players can provide insights for Wise Foods to devise competitive strategies and capture more market share.

Product Label Enhancement Addressing any issues related to product labeling, such as the class-action lawsuit, can enhance consumer trust and potentially drive sales by ensuring transparency about product ingredients.

Digital Marketing Potential Leveraging technology such as user-friendly websites, mobile apps, and social media platforms can enhance brand visibility, engagement, and ultimately lead to increased online sales for Wise Foods.

Market Segmentation Strategies Identifying market segments where competitors like Walkers and popchips operate can help Wise Foods tailor its marketing and sales strategies to target specific customer groups effectively and drive sales growth.